Overview
Freely Outdoors is a reimagined identity for a modern outdoor gear and apparel retailer. The project focused on developing a complete visual guide including logo, typography, colour palette, iconography, and social media marketing.
Project Objective
- Design a logo
- Create a brand book detailing typography, color palette, and logo usage
- Design scalable iconography for apparel, gear, and wellness categories
- Create social media ads that showcase the brand (static and animated)
Apparel
Apparel
Social Media Ads
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